This IMC plan was created as a group project for Rockingham Educational Foundation Inc. This nonprofit organization wanted to use a comprehensive marketing strategy to increase donations of both monetary assets, scholarship grants, and physical items to their school supplies depot. A group of peers and myself created a comprehensive marketing plan for use by REFI. We established goals, objectives, tactics, and associated deliverables to accomplish their overarching objective of more donations. Below are some deliverables I played a part in.

An example of public relations storyboards included in the REFI IMC Plan
An example of digital marketing objectives included in the REFI IMC plan
An example of user profiles included in the REFI IMC plan
A page from the company and service description section of the REFI IMC plan
Communication goals and strategies from the REFI IMC plan
A page of the public relations deliverables from the appendix of the REFI IMC plan
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