This is a strategic social media marketing plan made for a client in our social media marketing class. We were one of two groups to acheive a perfect score on the project, and we were the clients top pick out of all plans presented. There was special consideration to the clients goals in making this plan, allowing us to go above and beyond.

We were one of the only groups to incorporate the clients goal of entering the meta threads social media platform, the flexibility of researching this platform and linking its specific qualities to the clients goals instead of staying within our comfort zone afforded this unique opportunity.

The entire group learned a lot about teamwork and the wedding planning industry in doing this assignment. Sometimes, you will end up working with a client in an industry you know nothing about. It is up to the group to work together and ensure they are able to deliver their best work to the client. This was a great learning experience for all.

Included below are some of the segments of the plan I played a major part in.

A page of the social media marketing plan, detailing the platform specific tactics and tools for the platforms threads, and pinterest.
A page of the social media marketing plan, detailing the platform specific tactics and tools for the platforms facebook, instagram, and tik tok.
A page of the social media marketing plan, detailing the the specifics of the earned social media content strategy and plan.
A page of the social media marketing plan, detailing the platform specific objectives to the client
A page of the social media marketing plan, detailing the brand voice and guidelines for the client. it includes colors, logos, fonts, and voice.
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REFI Integrated Marketing Plan